Adapter boundary
External demand can be added behind the same eligibility, no-fill and verification rules.
Demand partners
Built for standards-based video demand—without pretending certification.
The delivery model is prepared for VAST-compatible demand and measurement adapters after partner approval, credentials and certification.
Built as infrastructure.
Explained clearly.
Every capability below reflects the direct network’s controlled launch model or an explicitly identified integration boundary.
No silent activation
No external exchange or SDK is presented as live until credentials, contracts and validation exist.
Safe fallback
Provider errors fall back to the publisher’s configured no-fill behavior.