Human code
Memorable aliases people can say, see, type, scan or tap.
Universal use cases
A code for anything that matters.
A shared identity and action model can serve media, products, software, physical infrastructure and intelligent agents—without making the everyday product harder to use.
Media & entertainment
Watch, listen or read on the right service.
Persistent identityDomain actionsContext
Explore ↗Commerce & products
Turn product identity into the right buying action.
Persistent identityDomain actionsContext
Explore ↗Software & downloads
Deliver the correct build with confidence.
Persistent identityDomain actionsContext
Explore ↗Physical world
Give objects, places and machines a digital action layer.
Persistent identityDomain actionsContext
Explore ↗AI agents
Give agents identities, capabilities and permission boundaries.
Persistent identityDomain actionsContext
Explore ↗The bridge
Useful for people.
Structured for machines.
Persistent entity
A stable identity with lifecycle, relationships and external identifiers.
Machine manifest
A versioned description of the entity, actions and trust signals.
Start with what works today