Identify the thing. Not only its location.

A URL describes where something is. A LinkCode can persistently describe what it is, who controls it and which actions are possible.

Create a code ↗See the full vision

ENTITY PASSPORTLC-7K3M-2P9QPRODUCT

ACTIONBUYCA · EN · MOBILE

The principle

Every entity receives a durable identity that can survive destination changes, platform changes and new delivery channels.

01 · Canonical identity02 · Extensible entity types03 · External identifiers04 · Version history

System model

From identity to useful action.

Register

Create a durable entity record with a canonical LinkCode identity and an extensible type.

Connect

Attach aliases, industry identifiers, ownership context and relationships without replacing the source system.

Evolve

Update actions and destinations while preserving the identity, lifecycle and audit history.

Truthful product status

Built in layers.
Explained without blur.

Available now

Direct URL and creator entities

Existing LinkCodes already resolve to an owner-selected URL or public creator page.

Foundation live

Entity registry and canonical IDs

The data foundation supports extensible types and persistent LC identifiers.

Product direction

Industry identifier federation

DOI, ISBN, ISRC, GTIN and other identifiers can be attached through a neutral registry.

Human + machine

One identity.
Several interfaces.

application/linkcode+json

{
  "schemaVersion": 1,
  "entity": {
    "id": "LC-7K3M-2P9Q",
    "type": "product",
    "verificationStatus": "scoped"
  },
  "actions": ["buy"]
}

Resolution examples

Designed to travel.

PRODUCTLC-7K3M-2P9Q

BUY

CA · EN · MOBILE

MEDIALC-4D8R-X6WA

WATCH

US · TV · SUBSCRIBED

DEVICELC-N8Q2-V5LT

SERVICE

ON-SITE · TECHNICIAN

Clear answers

What to know.

Does LinkCode replace existing identifiers?

No. The model is designed to connect existing identifiers and systems to one persistent resolution layer.

Can new entity types be added?

Yes. Entity types use an extensible registry rather than a permanently closed list.

One code. Any thing. Any action.

Start with a link. Build toward a universal identity.

Start free ↗