Video format
Only a 30-second MP4 or WebM Sponsored Unlock video is eligible. Image, banner, carousel, text-only and autoplay ads cannot be purchased.
LINKCODE ADS POLICY CENTER
Trust is part
of the format.
These standards apply to every advertiser, video and destination in the direct LinkCode network. Approval is not permanent: material changes require a new review.
Prohibited content
No malware, phishing, cloaking, deceptive UI, illegal goods, exploitation, hateful content, sexual content involving minors or unlawful targeting.
Restricted sectors
Health, finance, alcohol, gambling, dating, political and other regulated categories require enhanced review and may be unavailable by country.
Landing pages
Destinations must use HTTPS, load reliably on mobile, match the ad, identify the offer and avoid abusive redirects, fake scarcity or hidden subscription terms.
Targeting and minors
Targeting must be lawful, proportionate and based on permitted signals. Sensitive attributes and unlawful targeting of minors are prohibited.
Billing integrity
Only eligible server-verified completions are billable. Invalid, automated, duplicate or high-risk activity is rejected before ledger settlement.
Creator choice
Creators enable Sponsored Unlock per code. Category controls and safe no-fill apply; a missing eligible ad never traps the visitor.
Appeals and enforcement
Rejected creatives may be reviewed again with supporting evidence. LinkCode may limit or suspend advertisers, campaigns or destinations that create risk.