Add demand without weakening verification.

Plan VAST-compatible demand, measurement and partner adapters behind LinkCode eligibility, privacy, no-fill and billing rules.

Direct network foundation

The production foundation models verified advertisers, reviewed creatives, active campaigns, CPCV budgets, publisher controls, rewarded sessions and an append-only ledger.

External partners require activation work

✓VAST parsing, wrapper limits, media selection and error tracking require a dedicated audited adapter.
✓OMID measurement requires an approved integration and certification path.
✓ads.txt, app-ads.txt and sellers.json must reflect real contracted relationships only.
✓External demand credentials belong in server-side secrets, never client code.
✓Provider errors must preserve the publisher’s no-fill policy.